Instagram is now going to allow users to post hour-long videos.
A new tool's being rolled out so people can create long-form content on the social media platform. The limit has been 60 seconds up to now.
The new move is aiming to lure younger viewers away from platforms like YouTube. The longer videos will be available on Instagram or on a new app called IGTV.
The longer form vertical video service will not feature ads to begin with but Instagram's CEO Kevin Systrom says that will change soon.