The Hamburglar Is Back... But Not How We Remember Him
The Hamburglar's making a return to McDonald's ad campaign in the US after an absence of 13 years. It's revived the character to promote a limited edition sirloin burger.
That's being seen as a sign that the fast food chain is trying to improve perceptions about the quality of its food. Sales and customer visits have fallen in recent years, partly due to increased competition from other burger businesses.
Before we get too excited Hamburglar isn't coming back like we remember. We were used to a short red haired bandit stealing burgars from Ronald McDonald but now he's quite different.