The C Word is unacceptable on the first of August but C-C-C-Christmas is here.
Selfridges in the U.K have publicly (they're not even embarrassed about it) opened their Christmas shop. There's just under a solid six months before the big day! It's 145 days away... They opened it yesterday. Yesterday was still July.
Not everyone is as 'Bah humbug' about it as us.
We're quaking in fear at the thought of witnessing the first Irish store to follow suit. Brown Thomas opened their Christmas shop in August last year. Boots have confirmed their Christmas promotions will start in September.
We're going to blare our pool party playlist, blow up the paddling pool and hang on to summer for as long as we can.