To celebrate the launch of Domino's Ireland's 50th store in Ringsend, the company has delivered its first pizza by wakeboard.
The ‘Domi-board’ is being trialled with dock-side residents, who will be able to order freshly handmade pizza straight to their door, ‘flipping fast’.
As part of the trial, Ireland’s favourite pizza-maker commissioned the design of a special wakeboard to serve the local community across Grand Canal dock, home to the new Ringsend store. The latest addition to Domino’s delivery fleet was created by the experts at Dublin’s leading water sports centre, Pure Magic and then ‘splash-tested’ by the famed stunt wakeboarder, Sean Redmond.
Sean wakeboarded the stretch of the ‘Silicon Docks’ in 36 seconds, shaving two minutes off the average delivery time from the store to surprise and ‘dough-light’ 50 lucky superfans, with his one-of-a-kind canalside delivery.
To further celebrate the 50th store, Domino’s will be raising funds for its official charity partner in Ireland, Barretstown; helping it in its mission to bring more children and families with a serious illness to its camp. So, for every Pepperoni Passion sold on Wednesday, 12 September Domino’s will donate €1.00 in support of Barretstown.