New research shows Black Friday has made a powerful impact on Irish consumers.
According to a survey by media agency MediaCom, 33% of Irish adults plan to make a Black Friday purchase this year. This is up from the 24% who made a purchase in 2016. It appeals most to young females and 16-34s.
The research also revealed that €456 is the average spend on Christmas gifts, down from €493 in 2016.
Meanwhile, online shopping is growing but the high street is still Irish people's place of choice to get their gifts. On average, over a third of Christmas shopping is now done online, while 64% is done in traditional bricks and mortar retail shops.